Benni Ola

Aldrei fór ég suður (transl. I never went south) is an annual music festival held in Ísafjörður, Iceland, every Easter weekend since 2004. It is the brainchild of Mugison and his father, Guðmundur Kristjánsson, who came up with the idea after playing on a music festival in London in 2003, and is named after Bubbi Morthens song of the same name. Since its establishment, there has never been an entry fee to the festival and the bands do not get paid. The festival is broadcast nationally live on Rás 2 and RÚV. In 2020, the festival was only broadcast on TV and on the internet due to the coronavirus pandemic in Iceland.