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Brüno is a 2009 mockumentary comedy film directed by Larry Charles and written by Sacha Baron Cohen, Anthony Hines, Dan Mazer, and Jeff Schaffer, the former three of whom co-wrote the story with Peter Baynham. Baron Cohen stars as the Austrian fashion journalist Brüno Gehard, who travels to Los Angeles in the hopes of launching a celebrity interview show, pushing the boundaries of decorum to its limit in the process. Gustaf Hammarsten also stars. It is the third film based on one of Baron Cohen's characters from Da Ali G Show (2000–04), following Ali G Indahouse (2002) and Borat! Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan (2006). Brüno was released on July 10, 2009, in the United States and United Kingdom by Universal Pictures. It received mixed reviews from critics and was a commercial success, grossing $139 million worldwide on a $42 million budget.