Fifty Fifty (Korean: 피프티 피프티; stylized in all caps) is a South Korean girl group formed by Attrakt in November 2022. The group consists of five members: Keena, Chanelle Moon, Yewon, Hana, and Athena. Fifty Fifty debuted on November 18, 2022, with their extended play (EP) The Fifty. They experienced a commercial breakthrough with their viral hit single "Cupid". The single, which was released in February 2023, made Fifty Fifty the fastest K-pop group to enter the US Billboard Hot 100 and UK Singles Chart, within four months of debut. Furthermore, it made them the first K-pop girl group to enter the top ten of the UK charts. Originally debuting as a four-member group, the lineup changed following a legal dispute between members and their agency. After a court dismissed a request to suspend their exclusive contracts, Attrakt terminated the contracts of Saena, Aran, and Sio, and later filed a lawsuit citing breach of contract and other claims. In 2024, the group relaunched with a new lineup: Chanelle Moon, Yewon, Hana, and Athena. Keena, the only remaining original member, continued her activities with the reorganized group.
