Infiniti (インフィニティ; IPA: [iɰ̃ɸiniti]) (stylized in all caps) is the luxury car division of the Japanese automaker Nissan. The brand began on November 8, 1989, initially in North America. The marketing network for Infiniti vehicles included dealers in over 50 countries in the 2010s. As of 2020, there were 25 markets served by new car dealers, primarily North America, China, Taiwan, and the Middle East.
According to Nissan, the Infiniti logo is a stylized representation of a road extending to the horizon—and of Mount Fuji, reflecting its Japanese origins.
