Prioritise Pleasure is the second studio album by the British musician Self Esteem, aka Rebecca Lucy Taylor, released on 22 October 2021. Most of the album was written before the COVID-19 pandemic but its recording was delayed by the subsequent lockdowns. The album was promoted by several singles, including the lead single, "I Do This All the Time". It received acclaim from critics, with several listing it as one of the best albums of 2021, and achieving a nomination for the 2022 Mercury Prize. The album charted at number 11 on the UK Albums Chart and as of April 2025 has sold 46,178 copies in the UK, according to the Official Charts Company. In April 2021, Taylor released "I Do This All The Time", the first single from her second album as Self Esteem. In July, she released the title track and announced that the record, Prioritise Pleasure, would coincide with a UK tour in October of the same year. In August, Self Esteem released the third single, "How Can I Help You". In October, Self Esteem released "You Forever", the final single preceding the album which was released on 22 October 2021.
