Rue Jay

Michael Gary Rubin ( ROO-bin; born July 21, 1972) is an American businessman and socialite. He is the founder and CEO of Fanatics, a global digital sports platform that consists of several businesses, including licensed sports merchandise, trading cards and collectibles, sports betting and iGaming, special events, and live commerce. He is a board member of Rue Gilt Groupe, which includes RueLaLa.com, Gilt.com, and ShopPremiumOutlets.com. He previously founded GSI Commerce in 1998, selling it to eBay in 2011 for US$2.4 billion. In 2011, Rubin became a partner of the Philadelphia 76ers basketball team and the New Jersey Devils hockey team. In June 2022, Rubin sold his stakes in Harris Blitzer Sports & Entertainment, the holding company of both, to focus on the expansion of Fanatics. He is the co-chair of the REFORM Alliance, a criminal justice reform organization that he launched in January 2019, together with Jay-Z, Meek Mill, Robert Kraft, and Daniel S. Loeb, among others. His annual "White Party", typically held at or around July 4th, regularly draws celebrities from sports, media, entertainment, fashion, and other industries.