Elrow (stylized elrow) is a Spanish company that organizes electronic dance music events internationally and specializes in Techno and House music. Its headquarters are in Viladecans, south of Barcelona. According to the company itself, they have held more than 150 events, in 67 cities in 26 different countries, with a total of 2.3 million attendees and 800 DJs (2016). elrow is a family business, since there have been six generations of the Satorres-Durán-Arnau family that have dedicated themselves to leisure, since the Café Josepet in Fraga opened in 1870. elrow parties have managed to differentiate themselves from other similar events by including numerous artistic and festive elements (confetti, costumes, inflatables, makeup, decoration, props, performances...) with an immersive effect, which has earned their parties ratings like "hedonistic", "colorful", "crazy", and "extravagant". Sometimes they even include recreational items like Springboards, slides, or ball pools. More than 100 actors participate in a single event, including acrobats, Clowns, jugglers, stilt walkers... In addition, each event is marked by a theme (for example, the April Fair of Seville, the Mexican Día de Muertos or the American Old West), so all the decoration and costumes are focused on it, and attendees are encouraged to dress according to the theme. In 2010 they changed their name to the current one and adopted a new business model, that of "traveling parties", whereby their events stopped having a single physical location, to start organizing parties all over the world: Asunción, Brighton, Cairo, Cape Town, Dubai, Florence, Frankfurt am Main, London, CDMX, Miami, Montreal, Moscow, Phuket, Shenzhen, Taipei, Tokyo, Venice... and some fifty more. The current president of the company is Vicenç Martí, the CEO is Juan Arnau Jr. and the creative and marketing director is Cruz Arnau, his sister. Both are co-founders of elrow and children of Juan Arnau Sr. The board of directors includes James Barton (CEO of Superstruct E.) and Roderik A. Schlösser (CEO of Providence Equity London) since the association with Superstruct Entertainment in 2017. elrow's official mascot is a yellow chicken in lilac clothes named Rowgelia.
