The festival might feel more corporate than ever but enthusiasm remained sky high with Bieber fever, a Demon Hunters surprise and a pop takeover
Even in the best of times, Coachella can be a heavy lift – long drive, perhaps longer lines and, if you do it right, extremely long days of careening between live music sets under the intense desert sun. Every year, North America’s largest music festival generates a round of buzz and scorn in near equal measure for good reason – the sky-high prices, the deluge of cringey social media boasts, the overwhelming vibes of influencer culture. Yet the faithful keep returning (and the agnostics keep tuning in online), forking over a minimum of $649 for a three-day pass or securing a brand deal to witness what continues to be the most expansive and comprehensive music slate in the country, a genuinely exciting mix of up-and-comers gunning for a breakout set and you-had-to-be there moments such as, say, the return of Justin Bieber …
While Bieberchella dominated much of the conversation on the ground this year – his low-key but sufficient Saturday headliner set drew perhaps the biggest crowd in festival history – Coachella 2026 offered plenty of range for those not interested in the comeback of the millennial icon. Coachella may be the one thing in America currently safe from actual inflation – there was no rise in ticket prices this year, though I have to imagine that, like last year, over half of attenders are on payment plans. But the inflation mindset prevails. Following its so-called flop era two years ago, when underwhelming headliner billing led to the slowest ticket sales in over a decade, the festival has returned to conversation-dominating form with a more is more approach: more international artists catering to more potential attenders; more infrastructure (a new underground movie theater, the Bunker, was tailor-made for Radiohead’s Kid A Mnesia audiovisual experience); more investment in an impressive livestream operation, as the festival continues its shift from in-person experience to global event/brand; more surprise DJ bookings – the xx’s Romy! John Summit! – that overflowed the EDM-heavy Do LaB.
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