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Celebrity influencers paid up to £1m to advertise deodorant on Instagram
EntertainmentMusic News•July 16, 2026 at 7:40 AMNational

Celebrity influencers paid up to £1m to advertise deodorant on Instagram

•BBC Entertainment & Arts

The chief executive of Wild reveals what happens behind the scenes of social media posts.

The chief executive of Wild reveals what happens behind the scenes of social media posts.

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