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The World Cup of adverts: How brands are competing to entertain, not simply sell
SportsEntertainmentMusic News•June 12, 2026 at 5:18 AMNational

The World Cup of adverts: How brands are competing to entertain, not simply sell

•BBC Entertainment & Arts

Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.

Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.

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