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Nike v Adidas - the World Cup brand battle
Sports•June 19, 2026 at 2:01 PMNational

Nike v Adidas - the World Cup brand battle

•BBC News - UK

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

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