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UK supermarket chain Iceland drops trademark dispute with Iceland
UK News•March 4, 2026 at 12:11 PMNational

UK supermarket chain Iceland drops trademark dispute with Iceland

By Julia Kollewe•The Guardian - UK News

Company promises ‘rapprochement discount’ for shoppers from country after decade-long action in EU courtThe UK supermarket chain Iceland has abandoned its decade-long trademark battle with Iceland and instead promised a “rapprochement discount” for shoppers in the country.After the budget grocery chain suffered its third legal loss last year, its executive chair, Richard Walker, said on Wednesday that it would draw a line under the dispute. Continue reading...

Company promises ‘rapprochement discount’ for shoppers from country after decade-long action in EU court

The UK supermarket chain Iceland has abandoned its decade-long trademark battle with Iceland and instead promised a “rapprochement discount” for shoppers in the country.

After the budget grocery chain suffered its third legal loss last year, its executive chair, Richard Walker, said on Wednesday that it would draw a line under the dispute.

Continue reading...

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