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‘Misogyny with a marketing budget’: UK AI firm accused of sexist advert
UK NewsTechnology•April 15, 2026 at 3:17 PMNational

‘Misogyny with a marketing budget’: UK AI firm accused of sexist advert

By Jamie Grierson•The Guardian - UK News

Narwhal Labs ad for ‘AI employee’ contains strapline: ‘She outworks everyone. And she’ll never ask for a raise’A British AI company that recently secured millions of pounds of investment has been accused of running a misogynistic and sexist advertising campaign.The Advertising Standards Authority (ASA) has received at least seven complaints about the campaign by Narwhal Labs, which includes an advert depicting a woman next to the strapline: “She outworks everyone. And she’ll never ask for a raise.” Continue reading...

Narwhal Labs ad for ‘AI employee’ contains strapline: ‘She outworks everyone. And she’ll never ask for a raise’

A British AI company that recently secured millions of pounds of investment has been accused of running a misogynistic and sexist advertising campaign.

The Advertising Standards Authority (ASA) has received at least seven complaints about the campaign by Narwhal Labs, which includes an advert depicting a woman next to the strapline: “She outworks everyone. And she’ll never ask for a raise.”

Continue reading...

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