Back to News
Shein outsells British rival Asos as UK revenue hits £2.58bn
UK NewsBusiness•October 9, 2026 at 12:49 PMNational

Shein outsells British rival Asos as UK revenue hits £2.58bn

By Sarah Butler•The Guardian - UK News

Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking its British rival Asos.The company, whose global parent group listed on the Hong Kong stock exchange valued at just over $26bn (£19.6bn) last month, increased sales at its UK division by 26% to £2.58bn, according to accounts filed at Companies House. Continue reading...

Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free

Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking its British rival Asos.

The company, whose global parent group listed on the Hong Kong stock exchange valued at just over $26bn (£19.6bn) last month, increased sales at its UK division by 26% to £2.58bn, according to accounts filed at Companies House.

Continue reading...

More From These Categories

UK News

View All

No other articles in this category yet.

Business

View All

No other articles in this category yet.