As Ever (stylized as As ever), formerly known as American Riviera Orchard (abbreviated as ARO), is an American food brand created in 2024 by Meghan, Duchess of Sussex. Headquartered in Santa Barbara, California, the brand originally took its name from the region's nickname, the "American Riviera". The company launched with an Instagram teaser and a website, followed by the release of a small batch of strawberry jam sent to selected recipients. Further product lines and a broader rollout followed.
